By august, the time for the Jackson County Fair had arrived. During a rare day off on the Fisher Bros Circus a few years ago I recalled a trip with Hayes to meet his friend Jim Elliott who was setting up his ride. He was now the manager of W G Wade Shows. I figured this would be another place to thrive. With my last twenty dollars, I bought a gallon of paint thinner, a case of beer and had enough left to pay my admission into the fairgrounds. I was then out of money. This situation became do or die.
Once on the fairgrounds, I put a sign under my arm that said “Signs, all kinds” and started walking. I walked around the midway until a showman named Eddie saw me. He hired me to letter “3 plays quarter” on his two Digger games 46 times. While I worked, word got around that I was here.
Next, I met Tim. He had a request to paint something very special. Tim had a stunning clown design and wanted a design embellished with scrollwork and his initials. In order to paint this on either end of his Skee-Ball alley trailer, I had to begin after closing at night and paint throughout the night. The alley was open for business all day. The next morning, my efforts were on display as the showmen awakened. Tim Bors was pleased and would become a steady customer and one of my favorite carnival showmen of all time.
An older man named Peg had a limp and owned a peanut company. He guided me over to where a cute girl was working in one of his lemonade stands. As he encouraged rapport between us, he mentioned that she would really enjoy having her name lettered on the entry door of the trailer. I was happy to oblige as I basked in the glow of her smile. The finished product promoted a sense of pride and even more of her grateful smile. When the project was done, I couldn’t find Peg anywhere to get paid for that name. I never saw him again.
Additional requests for sign work assumed flood status. Soon I was as busy as ever. Although falling for the slick manipulative ploy by Peg, I did go on to become the sign painter for his son and his adopted grandson who still tour with their premier concession operation.
Jack & Sid had the popcorn concession on the show. They had two brand new cotton candy booths. They wanted me to paint fancy Victorian scrollwork around the tops of these booths to imitate what was popular on the circus. They also wanted portraits of clowns holding a cotton candy painted around the base. I referred to an image of friend Bernie Kallman, a clown on the CBCB circus and created his likeness for them. They became not only good customers but great friends. From that humble start, I went on to meet more showmen who provided interesting artistic challenges.
Soon, as the sign painter at the county fair, I drove my little bus among the components of the midway in the morning, parked alongside my next project, behind rides and between concession trailers. All I needed was a little niche near my project. Then as the throngs of fair goers arrived to mill about, I became lost in the project at hand. I had found that perfect place to fit in.
I was encouraged to follow them to the State Fair, where I continued to be as busy as ever. Making money, producing a variety of decorative projects and eating the fun foods that this industry is famous for became my modus operandum. As I became immersed in this society, I also began to notice activities unique to this industry going on in the background – both during the fair and especially during tear down and set up.
I have always been fascinated with how the circus was able to accomplish moving all the components of a giant tented city every day. Here on the carnival, the equipment was much more sophisticated and engineered to perform amazing things. The engineering that went into, not only the ability to carry passengers on a variety of undulating circular ride paths, but the portability that allowed these steel masterpieces to fold up into a manageable size was amazing. During tear down, I was often studying how the crew worked together as the load was transferred from spindle to carrying rack.
These observations opened up a whole new world. I never saw this entertainment environment as the naive patron did. At first, I sought a huge canvas waiting to be enhanced with decorative paint. The I became savvy to why these components work. I studied the mechanics, the science of marketing, the seduction using music, art and lights. I also recognized the psychology of influencing behavior and developed my art form to create desire and appeal. In an effort to better serve this industry, I began to study and become fascinated with other forms of art. I studied comic books, magazine ad illustration, letter forms and color theory.
These showmen competed for attention. Each one seemed to be obsessed with “look at me,” and for good reason. The more effective their advertising, the more they sold. As they sought to out-do each other, requests for finer and more intentional work became an uncanny payoff that benefited us all. Split color roman letters with triple outlines and a double-shadow would tie me up for days, denying a competitor access to the sign man. As they competed, I thrived.
I learned quite a bit about effective visual marketing and how artwork adds to the entertaining environment of the fairgrounds that summer. After the last fair of the season, I received a request from the manager of the show, Jim Elliott. The final project would be on his living quarters/house car.
“I want elephants painted there,” he commanded while pointing at the side, adding, “and I want the paint real thick.”
His green semi soon received elephant heads surrounded by orange circus scrollwork. While I worked on this final project the crew parked the ride equipment in the barns at the fairgrounds for the winter. With the season over I returned to Clarklake.
Hayes reveled at the stories of my adventures and the photos of sign work when I returned to his home. I was motivated to continue with my career as a sign painter. I had an idea for a drawing table to use wherever I went. In an effort to be helpful, he gave me some nice cherry wood slats that I fashioned into folding supports for a portable drawing table that would pack away in the bus. That project was complete when the jacks were varnished and the slats pinstriped.
As the trees began to turn orange in the fall, I took my cue to start my next adventure. I planned to drive first to northern Michigan and then head south to enjoy the fall foliage change across Indiana, Kentucky and Tennessee. I would find sign painting opportunities all along the way.





