The time spent in this lovely oak hammock became, not only a haven for creativity, but a gathering place for guests to be entertained while they waited for repairs to be completed. Others perused the new motor homes on display at this incredible destination, the largest RV dealership anywhere. Each day, many guests made the pilgrimage to the Letterfly painting pavilion to see what was going on.
R.J. took a personal interest in my creative offerings. During his frequent walks around the property, he stopped and talked with me about what else we could do for the guests. I began to think in terms of new services in addition to personal murals for the back of the coach. Our ideas for entry doors became little dog portraits, gold leaf monograms and hand lettered inscriptions of all kinds. I also began to pinstripe cars and trucks and even create spectacular graphics to make the tow car match the rig.
The motor home buying frenzy was on. Folks were selling their homes to become full-timers, those who lived in their coach year-round. Money was available to borrow and flowed like water. Jack and I enjoyed the crowds that flocked to see what was going on at this place.
We started each day with breakfast at a nearby diner. His argumentative style of conversation took getting used to. Once I realized this was his style of relationship, I caught on and entered the fray. Soon, aggressive banter took place between us at the restaurant and became another source of fascination for the onlookers he thrived on.
Curious people stopped by to admire the work that took place. Those were the days of painting plenty of eagles. This was partly due to the patriotic nature of the icon and also due to the name of the Fleetwood motor home flagship; The American Eagle.
Sometimes they asked, “what did you paint yesterday?”
During my thirty-year career, my mind remained occupied with imagining that which does not yet exist. I don’t try to remember what I just did. I look into the future to visualize possibilities and unique new goals. In an effort to provide a helpful answer to those curious admirers and to have a private laugh between us, Jack and I came up with a standard answer to their query about what we did yesterday.
“An eagle.”
We laughed. We figured we had a fifty-fifty chance of being right.
Jack fortified his tough guy persona with stories from when he was a Dade County cop, Air Force guy, Bail Bondsman, Stock Broker and later as a car salesman. The larger than life episodes kept anyone who listened, gripping the edge of their seat. Jack was an avid and talented story teller.
Although toughness permeated the surface, Jack had a heart filled with love and dedication for the many people, principles and activities he was immersed in.
“My father told me long ago,” Jack revealed, “life is a little bit tragic, and a little bit magic. Cherish the magic.”
That was the sentiment that graced his motor home and was the name of his book.
Those days were fun. The art pavilion was a gathering place for the curious to see the creativity taking place each day and to engage in friendly banter with Jack. I was up on the walk plank with an airbrush behind a motor home all day. Jack sat in his folding chair in his jacket and shorts.
Jack arrived to accompany me at Lazydays at the perfect time. His familiarity with how corporate throngs work and his confidence in this setting provided the perfect segue for me to find my way. He recognized my need. Jack became my big brother and coached me in regard to producing apropos behavior with the staff of the large corporation, maintaining a positive mentality, attitude and appreciation for my role in this situation.
A little at a time, I entered into relationship with department heads. Each week I attended our class on customer service instruction, called CSI, taught by the founder. In that situation I received instruction and encouragement. The founder’s son Don Wallace taught rules for success, encouraged the use of common sense and reinforced our overall purpose – to make customers for life.
I acquired positive, ennobling concepts for practical thinking, the use of common sense and dedication to provide the customer with an outstanding product. We were taught to go an extra length with every task to make our customers experience something that would insure they wouldn’t think of shopping anywhere else.
As I became comfortable in my role as resident artist and interacted with fellow personnel, I received inspiration for additional offerings. One employee mentioned an idea about my giving a seminar that would be an interesting value-added attraction for the guests to enjoy at Lazydays.
I was inspired. I began to prepare information about RV mural art. I filled a few sheets of paper with notes about facts important to me. The inaugural seminar was soon on the calendar. As the time approached, Jack returned from another trip and planned to attend. Two couples showed up for my first seminar. Not being much of a speaker at that time, I simply sat down at the table with my guests and read the notes I had prepared. Jack slumped down in his chair and drew his hat down over his eyes.
When the seminar was over, he had something to say.
He announced, “From now on I will give the seminars.”
I was shocked.
“You can’t possibly do that,” I squawked, “you don’t know anything about painting murals on motor homes.”
“I don’t have to,” he boasted, “I can make up an entertaining seminar on the spot about virtually anything.”
He continued, “I’ve been giving seminars on a variety of topics for years.”
Confidence radiated from his being. He took a stance that invited further defiance.
“It matters naught that I know nothing about painting a mural.”
I was about to enter the realm of having Jack teach me the art of giving a seminar,
Jack aimed his creative mind at structuring a series of entertaining concepts to include in his talk about the aspects of motor home art. Fun was priority as well as an opportunity to enlighten and interact with the audience. He included revealing stories about being a mural customer himself to endorse the experience. He even handled getting the seminars logged onto the Lazydays activity calendar. Two of these talks took place each week. His seminars couldn’t help but improve.
Jack loved an audience. He soon made posters and taped them on the entry doors in high traffic areas, on bulletin boards and in the café. These posters announced the seminar he aptly named; “Rolling Art,…Why a Mural?”
I was somewhat anxious about trashing up the dealership with tacky flyers, but my attempt to voice concern went unnoticed. The frenzy of his activity not only filled the classroom with curious RVers, but the seminar became the most popular and heavily attended of all that took place. I resigned my concern and joined the fray. I created attractive poster art for Jack to use that included his idea to generate even more excitement; “win a mural!”
Jack poked fun at everyone that attended. He found out where they called home and made jokes about those places. Quick to laud the efforts of military veterans, a big part of his message included popular notions of patriotism and gratitude for the freedom we enjoy, thanks to the efforts of those in the military.
Jack’s seminar started with an announcement, “I am going to first tell you what this seminar is not going to be about. This is not going to be a situation where I try to sell you something. I am here to share with you the experience of having a mural on the back of my motorhome and how that experience adds to the fun of roaming across this great country.”
To introduce his audience to what they would learn, he established a series of steps that used a clever visual aid on the chalkboard. He used MURALS as an acronym. Each letter stood for an important concept. He prompted his audience to guess each word and gave them a hint of what each letter stood for with humorous results.
He encouraged audience participation for two reasons; one, he wanted them ready with ideas later in the seminar, and two; often their guesses became opportunities for funny retorts as he continued to poke fun at everyone. His example of humorous responses introduced me to an effective way to communicate to an audience.
After he introduced the guests as to what to expect by having rolling art on their motor home, he explained the steps that went into the production of a high-quality mural. This was to produce savvy consumers. Then he introduced them to what they could expect from having a mural on their motor home, from the other drivers on the highway and their fellows at the campgrounds while they travel this wonderful land.
The seminar concluded with a contest. One contestant – usually a combat veteran Jack selected and got approval from the rest of the audience – was asked a couple of ridiculous unanswerable questions. The contest was yet another way to add suspense while Jack poked fun at the current popular television game show final answer. After the grand prize question was revealed – a super simple query – his guest won a certificate for some free lettering.
The enthusiasm Jack had for this task was epidemic and became part of the conversation that swept through the staff and the population that frequented this place. The best result of his efforts were the curious RVers who followed him out to the mural pavilion afterwards to schedule mural work. For that I was grateful.
The result of witnessing how Jack composed and handled this seminar provided me with a big boost. When Jack returned to Colorado in the spring, I began presenting the seminar. As the result of his example, I created a talk that fit my style; an entertaining and enlightening talk of my own.
Things were hopping. Lazydays acquired an additional fifty acres. Expansion began. The main building would get bigger. Two hundred service bays were planned and construction of a giant campgrounds began. As the season wound down into the dog days of early summer, I headed north to pursue my passion

